As a response to the failure of existing
international systems to address
escalating environmental challenges and
social inequalities, the need for
innovative bottom-up approaches
capable of driving transformative change
is evident. This empirical study
investigates the decision-making
processes of social entrepreneurs (SEs) in
the creation of community enterprises
(CEs). Social entrepreneurs,
characterised by their dual focus on
social and economic goals, play a crucial
role in addressing socioeconomic
challenges at the community level. By
conducting think-aloud verbal protocols
(TAVPs) with founders of successful
social enterprises, eight guiding
principles were identified, such as Soil
and Seed, Fortress of Tomorrow,
Community: the Expert’s Compass,
Umbrella of Confidence, Collective
Prosperity Wave and Be Square, and
Butterfly Effect. These principles
constitute the framework which
highlights how SEs balance community
needs, innovation, and long-term
sustainability. This dissertation
contributes to the field of social
entrepreneurship by proposing a
decision-making framework specific to the creation of CEs, providing insights for
both practitioners and policymakers on
fostering sustainable community
development.
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