Entrepreneurship Guest Lecture Series Spring 2009: Lord Karan Bilimoria, Cobra Beer

The resource is a moodle backup file including pedagogical materials and H5P exercises to teach the foundations of qualitative research. The contents include a consideration of the research community and philosophical outlook, ethics, why and how to carry out interviews, observations and/or questionnaires, the basic principles of analysis, a section on "turns" within qualitative research and the presentation of findings and dissemination.