This dissertation mainly analyzes the influence of China's tourism industry on the development of the cities in which it is located, focusing on the influencing factors that affect consumers' purchase intention. Taking Nanjing Fuzimiao scenic spot as an example, this dissertation uses the mixed research method to help Nanjing Fuzimiao scenic spot understand the actual needs of tourists and realize the upgrade of scenic spot products.

his dissertation mainly analyzes the influence of China's tourism industry on the development of the cities in which it is located, focusing on the influencing factors that affect consumers' purchase intention. Taking Nanjing Fuzimiao scenic spot as an example, this dissertation uses the mixed research method to help Nanjing Fuzimiao scenic spot understand the actual needs of tourists and realize the upgrade of scenic spot products.