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Local cultural identity and purchase intention: a case study of Fuzi Temple in Nanjing

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Kefan_Zhou - Dissertation.pdf
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    Kefan_Zhou - Dissertation.pdf
    Kefan_Zhou - Dissertation.pdf
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    Local cultural identity and purchase intention: a case study of Fuzi Temple in Nanjing

    his dissertation mainly analyzes the influence of China's tourism industry on the development of the cities in which it is located, focusing on the influencing factors that affect consumers' purchase intention. Taking Nanjing Fuzimiao scenic spot as an example, this dissertation uses the mixed research method to help Nanjing Fuzimiao scenic spot understand the actual needs of tourists and realize the upgrade of scenic spot products.

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    CC BY-SA 4.0

    Added By: Pamela Clarke
    Date Added: 30 Jan 2025 14:26
    Creators Name:
    Tags: cultural heritage tourism, cultural ideas
    Viewing permissions: World
    Course codes: BGLP0005
    URL: https://open-education-repository.ucl.ac.uk/id/eprint/941
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