This dissertation examines how two
prominent fresh food e-commerce
platforms, Dingdong Maicai and Hema
Fresh (Hema Xiansheng), influence
consumers' daily lives and contribute to
urban prosperity from a
multidimensional perspective. Using
semi-structured interviews with
Shanghai-based consumers, the study
analyzes the platforms’ impact on
convenience, product diversity, and
consumer engagement strategies, such as
instant delivery and personalized
promotions. The research also integrates
IGP’s LOOT framework (Life Outcomes,
Life Opportunities, and Life Together)
and the UN’s Sustainable Development
Goals (SDGs) to assess the platforms'
broader contribution to urban well-being,
encompassing economic, social, and
environmental dimensions.Findings
reveal that both platforms enhance
consumer convenience by offering
efficient logistics and diverse products,
including pre-prepared meals for timeconstrained
users and high-end, healthconscious
options for affluent consumers.
However, challenges such as delivery
delays during peak hours persist. Beyond
individual convenience, these platforms
contribute to social prosperity by creating local employment opportunities,
supporting small suppliers, and
enhancing community cohesion through
local partnerships. Environmentally,
concerns around excessive packaging
highlight areas for improvement in
sustainability practices.The study
concludes that Dingdong Maicai and
Hema Fresh not only improve consumer
life quality but also promote urban
prosperity by advancing economic
growth, social inclusivity, and
environmental sustainability. It provides
insights into how these platforms can
continue to support urban development
and align with sustainable and
responsible practices, ultimately
benefiting both individuals and the
broader community.
Lists
Lists
Loading previews...
