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To what extent can measuring bus performance from the customer persepctive increase sustainable mode share?

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HAMBLIN, Kate.pdf
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    HAMBLIN, Kate.pdf
    HAMBLIN, Kate.pdf
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    To what extent can measuring bus performance from the customer persepctive increase sustainable mode share?

    This work analyses the production of a new bus performance metric for Transport for London. The main purpose was to switch measuring bus performance from an operational to a customer perspective and capture the holistic bus customer experience. Through an increased understanding of the customer experience, the thesis outlines the opportunities for Transport for London to increase sustainable mode share and encourage customers to the bus network through providing a more efficient service.

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