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Integrating Sustainability into Business Model: Cross-National Cases Study of Marketplace and Omni-channel Startups in China and the UK

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Linlin_Zhao - Dissertation.pdf
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    Linlin_Zhao - Dissertation.pdf
    Linlin_Zhao - Dissertation.pdf
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    Integrating Sustainability into Business Model: Cross-National Cases Study of Marketplace and Omni-channel Startups in China and the UK

    This dissertation aims to analyze the strategies and practices employed by marketplace and omni-channel startups to implement sustainable business models (SBM) through case studies of several companies. By examining their experiences in-depth, this study will identify the challenges these startups encounter in integrating SBM and assess the impact of entrepreneurial ecologies on this process. The findings will provide practical recommendations to guide other enterprises in developing and integrating sustainable business models.

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    CC BY SA 4.0

    Added By: Elangkathir Duhindan
    Date Added: 13 Feb 2025 07:45
    Creators Name:
    Tags: sustainability, business model, startups
    Viewing permissions: World
    URL: https://open-education-repository.ucl.ac.uk/id/eprint/1001
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