A description of the work: The invisibility of natural capital and the top-down development model are not conducive for organizations and enterprises to make decisions that consider ecological and socio-cultural benefits and values, which hinder the realization of inclusive, sustainable, and resilient prosperity. In Kenya, medicine plants cherished by indigenous people face environmental and social challenges such as loss of forest resources and the encroachment of outsiders. Community-based medicine organizations are important actors to solve these challenges and develop indigenous treatments. This research aims to "make nature's value visible" and analyze the short and long-term commercial potential for small-scale community-based medicine organizations to develop a range of KEBS-approved indigenous remedies and treatments. This research would be based on the TEEB conceptual framework and approach, which measures the ecological, socio-cultural, and economic value of medicinal plants in the forests of Kenya. The key research question of this research is how community-based organizations should develop the indigenous medicine economy based on protecting local natural capital and human welfare. This research would review economic and statistical data and literature on indigenous medicines and ecosystem services, do statistics and analysis, and provide suggestions for developing community-based organizations for medicinal plants in the forests of Kenya.

This study will explore the role of the consumer in achieving sustainable prosperity. It seeks to contribute to the discourse on systems-change and the role of consumer agency within it. Exploring a bottom—up approach it seeks to contribute to the understanding of how consumer agency can be leveraged to transition towards a sustainable future.