This blog post argues for a new approach to the inflated UK housing market, inspired by public policy initiatives in Oman. It suggests a major initiative of allocating state and local authority-owned brownfield sites as pre-approved building plots, prioritising the working poor trapped in expensive private rental. This could alleviate the pressure on the housing market, reduce the demand for private rental that exacerbates the market through "buy-to-let". There is also an opportuity to use this self-building boom to implement world-leading environmental standards and develop new types of sustainable housing technologies. The blog also proposes the establishment of a British Housing Bank, offering low interest loans to develop these sites.