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Items where Author is "Putri, Agita"

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Online Motorbike Ride-hailing Services as Paratransit Mode in Greater Jakarta: Understanding user’s motivations and journey experience
The online motorbike ride-hailing services considered as a new form of transportation services that grow recently in Greater Jakarta. This research wants to understand the services provided by online motorbike ride-hailing services as a paratransit transportation mode in Greater Jakarta, based on users’ journey motivation and experience. A random sample of 232 participants using online motorbike ride-hailing services was collected from Greater Jakarta. The study investigated the critical aspects that influence users’ choice in using online motorbike ride-hailing service, both for direct travel mode or first-mile and last-mile travel mode. It also examined the importance of the selected instrumental and affective factors on the journey experience in using online motorbike ride-hailing service. Instrumental factors are the practical aspects of the service, including cost, time, frequency while affective factors are those that represent feelings evoked by travelling, like stress, anxiety, happiness and pleasure. Users’ dissatisfaction toward some aspects of service aspects also investigates in order to suggest what aspects are needed urgent improvement.

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